How Do Prague Hotels Use Social Networks

@inproceedings{21125,
   author = {Chalupa, Štěpán},
   address = {Praha},
   keywords = {Social networks, hospitality industry, Facebook, marketing communication},
   language = {eng},
   location = {Praha},
   isbn = {978-80-87411-99-5},
   pages = {47-53},
   publisher = {Vysoká škola hotelová v Praze 8, spol. s r.o.},
   title = {How Do Prague Hotels Use Social Networks},
   year = {2017}
}

TY  - JOUR
ID  - 21125
AU  - Chalupa, Štěpán
PY  - 2017
TI  - How Do Prague Hotels Use Social Networks
PB  - Vysoká škola hotelová v Praze 8, spol. s r.o.
CY  - Praha
SN  - 9788087411995
KW  - Social networks, hospitality industry, Facebook, marketing communication
N2  - Social networks plays crucial role in marketing communication and distribution of hotel products from both perspectives, hotel‘s and customer‘s. Several research papers were focused on the impact of social media content on customer’s decision making process and hotel productivity. The goal of this paper is to describe the way hotels in Prague use social networks as a part of their marketing communication and product distribution.
ER  - 

CHALUPA, Štěpán. \textit{How Do Prague Hotels Use Social Networks}. Praha: Vysoká škola hotelová v Praze 8, spol. s r.o., 2017, s.~47-53. ISBN~978-80-87411-99-5.