PETŘÍČEK, Martin, Štěpán CHALUPA and Věra LEVIČKOVÁ. Comparison of expected marginal revenue models in the hospitality industry. Journal of Revenue and Pricing Management. Springer, 2021. ISSN 1476-6930. Available from: https://dx.doi.org/10.1057/s41272-021-00328-9.
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Basic information
Original name Comparison of expected marginal revenue models in the hospitality industry
Name (in English) Comparison of expected marginal revenue models in the hospitality industry
Authors PETŘÍČEK, Martin, Štěpán CHALUPA and Věra LEVIČKOVÁ.
Edition Journal of Revenue and Pricing Management, Springer, 2021, 1476-6930.
Other information
Type of outcome Article in a journal
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Doi http://dx.doi.org/10.1057/s41272-021-00328-9
UT WoS 000663977900002
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Martin Petříček, Ph.D., učo 14750. Changed: 2/7/2021 07:27.
Abstract
This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).
Abstract (in English)
This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).
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