Mezinárodní marketing

@book{28685,
   author = {Machková, Hana and Machek, Martin},
   address = {Praha},
   edition = {5.},
   keywords = {marketing, marketing research, international markets, brand strategy, product policy, price policy, communication},
   language = {cze},
   location = {Praha},
   isbn = {978-80-271-3006-1},
   publisher = {Grada Publishing, a.s.},
   title = {Mezinárodní marketing},
   year = {2021}
}

TY  - BOOK
ID  - 28685
AU  - Machková, Hana - Machek, Martin
PY  - 2021
TI  - Mezinárodní marketing
PB  - Grada Publishing, a.s.
CY  - Praha
SN  - 9788027130061
KW  - marketing, marketing research, international markets, brand strategy, product policy, price policy, communication
ER  - 

MACHKOVÁ, Hana a Martin MACHEK. \textit{Mezinárodní marketing}. 5. vyd. Praha: Grada Publishing, a.s., 2021, 208 s. ISBN~978-80-271-3006-1.