PETŘÍČEK, Martin, Štěpán CHALUPA a Jiřina JENČKOVÁ. IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES. AD ALTA, Journal of Interdisciplinary Research,. Hradec Králové: MAGNANIMITAS, 2022, roč. 12, č. 1, s. 135-138. ISSN 1804-7890. Dostupné z: https://dx.doi.org/10.33543/1201.
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Základní údaje
Originální název IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
Název anglicky IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
Autoři PETŘÍČEK, Martin, Štěpán CHALUPA a Jiřina JENČKOVÁ.
Vydání AD ALTA, Journal of Interdisciplinary Research, Hradec Králové, MAGNANIMITAS, 2022, 1804-7890.
Další údaje
Typ výsledku Článek v odborném periodiku
Utajení není předmětem státního či obchodního tajemství
Organizační jednotka University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
Doi http://dx.doi.org/10.33543/1201
UT WoS 000833537700022
Klíčová slova anglicky Accommodation, Hotel, Hospitality, Revenue Management
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnil: doc. Ing. Martin Petříček, Ph.D., učo 14750. Změněno: 24. 8. 2022 09:24.
Anotace
The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.
Anotace anglicky
The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.
VytisknoutZobrazeno: 8. 9. 2024 03:22