ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK a Lenka TURNEROVÁ. Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing. In Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M.
Marketing and Smart Technologies. Singapore: SpringerLink, 2023. s. 453–467, 14 s. Smart Innovation, Systems and Technologies, vol 344. ISBN 978-981-99-0332-0. doi:10.1007/978-981-99-0333-7_33.